Strategy has military origins, where a series of skills and abilities were required to organise operations aimed at achieving victory for armies. Nowadays, strategy is discussed in relation to a myriad of topics that, on the surface, seem to have little to do with its military background. Perhaps what they have in common is that the need to be strategic stems from the cost of losing, which can sometimes be unbearable. In other words, strategy arises because we seek the best and most suitable means to guarantee the end goal, whether it be military victory or success in business, politics, or life.
In previous posts, I have analysed four ethical models associated with strategy: deontological, consequentialist, Machiavellian, and virtuous. It is time to take stock. To do so, I will draw on the distinction between strategy and stratagem.
There are several possible definitions of the first term, depending on the field (military, business, politics, game theory, etc.). I will adopt a definition that serves explanatory purposes. Strategy is the art and science of developing a plan and choosing the appropriate means to achieve the proposed goals.
On the other hand, the Spanish Royal Academy of Language defines stratagem as, in its first meaning, “a ruse of war” and, in its second meaning, “cunning, pretence and artful deception”. As can be seen, stratagem also has a military origin. The term “ruse” is defined by the Spanish Royal Academy of Language as “a device, a means skilfully and cleverly employed to achieve some end”.
One possible conclusion seems to be that, according to these definitions, skilful and cunningly employed device is more justified in war than in other areas. In other words, a stratagem in a military context is a ruse and, outside that context, it is artful deception. The answer may lie in the fact that the objective of war is victory, but if it is not successful, military defeat and its dire consequences ensue. Also, because in military terms, we often talk about enemies and consider scenarios that economists refer to as zero-sum: what they lose, we gain, and vice versa.
Life is richer in nuances than war. People find themselves in situations of cooperation and conflict and develop their life plans to achieve their professional or personal goals. I mentioned in a previous post that we are all philosophers—we ask ourselves questions, we define our alpha and omega—and that we would be better off if we were all strategists. What role do stratagems play?
Here we will see the functionality of the ethical models analysed in previous posts. The deontological strategist condemns the use of stratagems because they have an element of deception. The two maxims of the deontological model are to always tell the truth and keep promises. We should walk a fine line to use a stratagem that complies with these two maxims and leads to success.
The consequentialist strategist evaluates actions based on their results or on the maximisation of a chosen variable – well-being, utility, money, happiness, etc. According to this model, stratagems will be valid depending on the consequences they produce. The key question is whether an artificial deception can be stable over time. A distinction should be made between interactions that occur once or over a longer period or are lifelong. The use of stratagems does not last over time because it increases the risk of being discovered and, therefore, would no longer produce the desired consequences.
The Machiavellian strategist is a specialist in stratagems, but authentic Machiavellianism consists precisely in not being noticed. Their vision is an art of simulation and dissimulation, the highest rule of which is the desire for success. The means are appropriate if they achieve the ends proposed. The Machiavellian strategist makes abundant use of cunning and pretence to achieve their goals. However, like the consequentialist, the passage of time increases the risk that their true actions and intentions may be discovered.
The virtuous strategist has an ambivalent position on stratagems. They can develop skills and dispositions that shape their character and involve pretence or cunning, but within known limits. According to the law of the middle term, virtue lies in moderation, never in excess. Furthermore, according to this view, not everything can be called a virtue; it is a pluralistic view, but not a relativistic one.
In summary, the deontological strategist condemns stratagems; the consequentialist strategist values stratagems based on the consequences they produce, fearing discovery over time; the Machiavellian strategist habitually uses stratagems while pretending not to; and the virtuous strategist may use stratagems, in moderation, but only if they can be considered virtues.
After these reflections, it can be said that the best strategy is to be wary of stratagems.
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